What is most important when designing a menu board is to integrate authentic illustrations of the fresh products appetizingly in a clear, understandable board design.
Menu boards and menus are trumps
Modern fast-food catering makes extraordinary demands on food photography. The trend toward top-quality product photographs that has characterized this segment in recent years shows no sign of weakening. Since nearly all food orders are placed using the menu board, the pictures of hamburgers, pizza or kebab shown there are the most decisive factor at this important moment. The product photos on the menu boards thus have a key influence on what and how much is purchased. The design is responsible for providing the customer quickly with clear information. Tristyle can fulfill both of these requirements to a T, because along with experience in food photography, our team of designers has all the qualifications necessary to design illuminated displays or menu boards. Tristyle will be happy to advise you on this and all other technical matters. Of course, we also welcome restaurants who need upmarket menus, whether featuring photographs of the dishes, or in the traditional style without illustrations. By the same token, we can produce individualized pictures of the atmosphere and decor of the establishment. See for yourself the powerful effect that first-class images of your own culinary creations will have on your guests.
foodstyling
menueboard
Experience in food styling is the foundation
Our express goal is to offer modern, efficient food styling for digital photography.
Capturing the core statement the image intends to convey and always keeping the purpose of the application in mind is the secret. Years of experience with every kind of food a kitchen has to offer is what the job requires. Hence packaging design must have a different focus than illustrations for recipes. A menu for a restaurant or a menu board for fast-food catering calls for very specific skills only found in specialists who deal with the topic of food on a daily basis.
At Tristyle, the food styling arrangements are made with original, authentic food suitable for eating.
A natural appearance should enhance effectiveness, and give the target group an impression that is at once esthetic and informative. The trick is to put excitement and vitality into food photography by arranging and decorative a small number of key details. See for yourself what our designers can do with fresh food by taking a look at the galleries …...
Perfect food photography on board
Tristyle has its own in-house photography studio tailored to food photography. Thus designers, photographers and food stylists can work together to create the design quickly and directly. Images are photographed precisely for the packaging design. We also have a tailored photo kitchen for food preparation and styling, with a broad selection of tableware and crockery, a Bizerba slicing machine and ample equipment. Displaying food and drink to best advantage calls for getting deep into your work and staying with it. This is what our photography team does every day – food photography and nothing else.
All images are photographed in the RAW file format and then developed in a special program. This means that exposure compensation are optimized, as well as color and contrast settings. Only then are the food images saved as TIF or JPG files for further processing. Whether flexo, offset or gravure printing – here too the focus is on optimizing the design. However, applications for print advertising and the Internet can also be enhanced by first-class food pictures from our food studio.
Food styling is a little like magic – you will be spellbound
Why the pictures on a menu board are so important
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